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New Fragrance and Face for CK

Here's a first look at an upcoming Calvin Klein ad.

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By: Jamie Matusow

Editor-in-Chief

Calvin Klein will be launching a new fragrance, Downtown, and its ad campaign will feature actress Rooney Mara.

The fragrance will be launching in July. It contains vetiver, Texan cedarwood, velvet musks, and incense as its base; pink peppercorn, gardenia petals, and violet leaf are its middle notes; and Tunisian neroli, Italian cedrat, watery plum, bergamot, and green pear are its top notes.

Rooney starred in The Girl With The Dragon Tattoo. She will appear in both the print and television ads.

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